Welcome to our website. This Privacy Statement describes the types of information that Measured, Inc. and its affiliated companies (collectively “Measured,” “we” or “us”) collects from and about our customers and their corporate representatives on our website, www.Measured.com and any other websites, features, applications, widgets or online services that are owned or controlled by Measured and that post a link to our Privacy Statement (the “Site”). Our Site and the services we provide are aimed at companies and their representatives and not at individual consumers or households.
Your privacy is important to us. This Privacy Statement is for informational purposes and sets forth our policy with respect to the collection, use and disclosure of business information that we collect when engaging with prospective Customers and existing Customer Representatives. By using the Site, you agree to the data collection, use, disclosure and storage practices described in this Privacy Statement.
Our Site provides information about our company and our platform and related services to potential and existing corporate customers (“Customers”). When you interact with us through the Site on behalf of a Customer, including through an advertising agency or independent consultant of Customer, we may collect information from you as a “Customer Representative,” as further described below.
Measured provides various data analytics and marketing services to its Customers. Measured collects business information from Customer Representatives and, in order to provide its services, also receives certain consumer household information from its Customers and information relating to consumer engagement with our Customer’s marketing and advertising initiatives (the “Customer Data”). When this happens, Measured and is generally a processor, and not a controller, of consumer or household personal information that our Customers share with us to provide our services. In some countries, including in the European Economic Area, this information may be considered personal data under applicable data protection laws.
To the extent our Customers disclose personal information of consumers or households to us, we may be considered a “service provider” under California law or a “processor” under the laws of the EEA, UK or Switzerland, Colorado, Connecticut, Utah and Virginia.
If you are a consumer and would like to opt-out of Measured processing your information on behalf of a Customer, which may include sharing your information with our subprocessors, please contact our Customer directly in order to exercise your privacy rights.
We collect personal information about Customer Representatives in a range of forms, including personal business information, when they choose to provide it to us. Personal information (or personal data) means information about an individual from which that person can be identified. It does not include personal information where the identity has been removed (anonymous personal information). This may include when Customer Representatives contact us with inquiries or otherwise contact us. We do not collect consumer or household personal information directly from individual consumers.
Authorized User Notice and Collection of Information
As a Customer Representative, if you have login access to the Site on behalf of one of our Customers, you are considered an Authorized User under the Customer’s contract with us. The Customer decides how the information you provide is collected and used, including what is shared with us so we can provide services to our customers. Your use of the Site is subject to our privacy statement and terms of use, as well as the contract with our Customer. If you have questions about the collection and use of your information on a Site as part of services we provide to a Customer, please contact the Customer, who may be your employer.
We do not sell or share Customer Representative information with third parties.
We collect business contact information from Customer Representatives including name, address, email address, telephone number, mobile telephone number or geolocation information or any other information they provide while using our Services on behalf of a Customer, such as login or password. We may only be able to change how we share personal information of Customer Representatives in accordance with our agreement with our Customers or our Customer’s instructions.
This Site is not intended to collect personal health information or other sensitive personal information about Customer Representatives. Any such information should remain with the Customer and should be shared and used only in accordance with our contracts with our Customers and the Customer’s privacy and other policies and procedures.
If a Customer Representative provides us with the name of their company, we may use the name of the company (but not other information) on a list of current or former customers for promotional purposes.
If you use a third party service to link to us or communicate with us (such as a social network or third party video chat), we may receive certain information about you from the third party based on your registration and privacy settings on those third party services.
Information Collected From Other Sources.
We may obtain Customer Data from other sources, including from websites and social networks that individuals use to connect with our Customers, and that Customers share with us subject to the appropriate consumer consents. This information may include browsing history, email address, user name, anonymous identifier, demographic information, interests, and publicly-observed data, such as from social media and online activity that we may review or analyze for our internal customer acquisition or support purposes or in order to provide a service to our Customers.
Information Obtained from Third Parties
If we receive Customer Data about you from or on behalf of our Customers, we will only use that information for the specific reason for which it was provided to us.
Information Use
We may use the information we collect from and about Customer Representatives on our Site to:
- Assess the needs of your business to determine suitable products;
- Send you requested product or service information;
- Respond to customer service requests;
- Send you a newsletter and marketing communications;
- Respond to your questions and concerns;
- Improve the content and functionality of our Web site and marketing efforts; Conduct research and analysis;
- Display content based upon your interests;
- Comply with applicable laws, including to respond to requests from public and government authorities;
- Enforce this Privacy Statement;
- Protect our rights, privacy, safety or property, and/or that of you or others.
- Develop new programs, products or services
- Protect the security or integrity of the Services and our business; and
- As described to you at the point of data collection or in our Agreement with our Customer.
In order to access Customer Data on behalf of and at the request of certain Customers, Measured may add certain Google API services to Measured’s Integrations Tool. Measured will only access and use such Customer Data in accordance with its Customers’ written consent. Customers must ensure that they have consent from consumers and from Google to provide access to us. Measured’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Information Sharing
We may share Customer Representative information as further described below. We may also share certain Customer Data that we receive from our Customers with our subprocessors, in order to provide our services to our Customers.
We may contract with third parties to perform functions related to the Site and services we provide to our Customers. These third parties will have access to only that Customer Representative information and Customer Data needed to perform their business functions, but may not use or share that information for other purposes. These companies are authorized to use your personal information only as necessary to provide these services to us and/or to support the services we provide to our Customers.
We do not sell Customer Representative information or Customer Data.
If you are a consumer and would like to opt-out of Measured processing your information on behalf of a Customer, which may include sharing your information with our subprocessors, please contact our Customer directly in order to exercise your privacy rights.
We may share the information we collect from and about Customer Representatives:
- with third parties that we believe may provide promotional materials, and goods and services that may be of interest to you;
- with our service providers, if the disclosure will enable them to perform a business, professional or technical support function for us, including as part of our agreement with our Customers;
- as necessary if we believe that there has been a violation of this Privacy Statement, our Terms of Use, of our rights or the rights of any third party;
- when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
- to respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, national security or law enforcement, as permitted by law, or otherwise as required by law; and
- as described to you at the point of collection or in our Agreement with a Customer.If we are involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Your California rights
Pursuant to California Civil Code Section 1798.83, California residents who provide us with personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us, one time per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses.
If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please send your request to the following email address: privacy@measured.com
You must put the statement “Your California Privacy Rights” in the subject field of your e-mail. You must include your name, street address, city, state, and ZIP code. We will respond to you at your mailing address or, at our option, your e-mail address. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
Information We Automatically Collect and cookie policy
We and our third party service providers, including advertisers, analytics, and third party content providers, may automatically collect certain information from you as a Site visitor or Customer Representative whenever you access or interact with the Site. This information may include, among other information, the browser and operating system you are using, the URL or advertisement that referred you to the Site, the search terms you entered into a search engine that led you to the Site, areas within the Site that you visited, and other information commonly shared when browsers communicate with websites. When service providers receive this information, they are not permitted to use the information collected on our behalf except to help use conduct and improve our business.
As is true of most web sites, we automatically gather information about your computer such as your IP address, browser type, referring/exit pages, and operating system.
We may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information when you use our Site or interact with our emails and online or mobile advertisements. For example, we may automatically collect certain non-personal information from you such as your mobile device identifier or MAC address, browser type, operating system, device model, software version, Internet Protocol (“IP”) address, mobile or ISP carrier information, and the domain name from which you accessed the Site. We also may collect information about your use of the Site including the date and time you access the Site, the areas or pages of the Site that you visit, the amount of time you spend using the Site, the number of times you return, whether you open forward or click-through emails and ads, and other usage data so that we can understand the statistical use trends of our Site in order to make improvements. This information may be stored and used with your personal information attached to it.
We capture the following information:
- Domain Name – through which you access the Internet
- IP address – from the computer or network used to access our website
- Web browser – and operating system used
- Date and time – you accessed our site
- Referral Internet address – of the website from which you clicked to get to our website
- Search terms – used in a search engine (like google.com) that brought you to our website.
We may also use third-party tools or services, such as Google Analytics, to assist us with analyzing and improving the Site. These service providers are not permitted to use the information collected on our behalf except to help use conduct and improve our business.
The information we collect also includes the Internet Protocol (“IP”) address or other device identifier (“Device Identifier”) for any device (computer, mobile phone, tablet, etc.) used to access the Site. A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Site, and our servers identify your device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the device used to access the Site. If such information is linked to your Personal Information, we will treat it as Personal Information under this Privacy Statement.
The technology used to collect information automatically from Site visitors and Customer Representatives may include the following:
In addition, we may use a variety of other technologies that collect similar information for security and fraud detection purposes and we may use third parties to perform these services on our behalf.
Tracking Options, EEA/UK/Switzerland and California Do Not Track Disclosures.
We strive to provide you with choices regarding the personal information you provide to us.
You may adjust your browser or operating system settings to limit this tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Check the “Help” menu of your browser or operating system to learn how to adjust your tracking settings or cookie preferences.
We work with third parties to collect user data through our website or mobile device for purposes of serving ads targeted to your interests. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website by clicking here.
On your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or control whether you receive more relevant advertising. Note that our systems may not recognize Not Track headers or requests from some or all browsers.
- Tracking Technologies and Advertising.You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
- Disclosure of Your Information for Third-Party Advertising.If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to privacy@measured.com.
- Promotional Offers from Us.If you do not wish to have your email address used by us to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to privacy@measured.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.
- Targeted Advertising.If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by sending us an email with your request to privacy@measured.com or submit your request through
You may adjust your browser or operating system settings to limit this tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Check the “Help” menu of your browser or operating system to learn how to adjust your tracking settings or cookie preferences. To learn more about the use of cookies or other technologies to deliver more relevant advertising and your choices about not having this information used by certain Service Providers (defined below), please click here.
On your mobile device, you can adjust your privacy and advertising settings to limit your tracking for advertising or control whether you receive more relevant advertising. Note that our systems may not recognize Do Not Track headers or requests from some or all browsers.